European car brands fail to respond to 63% of
potential customers
Majority of online requests for new car test drives are being ignored.
A comprehensive new survey by BearingPoint and Multi-M/IT reveals widespread failure to act upon test drive requests from the majority of their potential customers. The survey of 19 different brands, across seven European countries, saw researchers attempt more than 2,500 test drive and brochure requests through car manufacturer websites. Surveyors asked for a brochure to be mailed to them or requested a test drive at a dealership. » Read more
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